E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
$14.95
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The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
$16.47
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"The computer and e-mail were sold to us as tools of liberation, but they have actually inhibited our ability to conduct our lives mindfully, with the deliberation and consideration that are the hallmark of true agency."The first e-mail was sent less than forty years ago; by 2011, there will be 3.2 billion e-mail users. The average corporate worker now receives upwards of two hundred e-mails per day. The flood of messages is ceaseless and follows us everywhere. We check e-mail in transit; we check it in the bath. We check it before bed and upon waking up. We check it even in midconversation, blithely assuming no one will notice. We no longer make our own to-do list. E-mail does.It's time for a break. In The Tyranny of E-mail, John Freeman takes an entertaining look at the nature of correspondence through the ages. From love poems delivered on clay tablets to the art of the letter to the first era of information overload (via the telegraph) to the vast network brought on by the Internet, Freeman answers the difficult question, Where is this taking us?Put down your BlackBerry and consider the consequences. As the toll of e-mail mounts by reducing our time for leisure and contemplation and by separating us from one another in an unending and lonely battle with the overfull inbox, John Freeman -- one of America's preeminent literary critics -- enters a plea for communication that is more selective and nuanced and, above all, more sociable.
$16.50
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Named one of the five best business books by Cathie Black, president of Hearst Magazines, in The Wall Street JournalThe New York Times bestselling author, Oprah's favorite organizing expert, and America's number one problem solver presents a revolutionary book. It will help readers achieve the seemingly impossible: boost value and job security without sacrificing personal life. Morgenstern teaches innovative "grab and go" solutions that can be processed in as few as fifteen minutes to dramatically improve performance and efficiency, including:Beware of multitasking. Scattering your efforts makes for a longer day.Dance near the revenue line. Making or saving money is where your greatestvalue lies.Crunch your container. Shorten your workday by thirty minutes and you willget more done.Trust your truth. Never undervalue your unique self, skills, and point of view.If you've ever wondered, Is it me or is it them? Julie Morgenstern's practical "inside out" approach will help you diagnose the source of each workplace problem and solve it quickly.
$10.80
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Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
$16.47
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Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
$16.47
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The book is the updated version of E-Mail: A Write It Well Guide. In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly book that is filled with guidelines, tips, and tools. Discover how to write professional e-mail that gets results, makes better use of e-mail time, and avoids problems that can be costly. The book includes questions and exercises. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes e-mail at work.
$14.95
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“It's like Sasha Baron Cohen on the internet.” - Jane Wells, CNBC When John Lindsay launched DontEvenReply.com in June 2009, it became an instant sensation. Emails from an Asshole offers fans a fresh opportunity to revel in people's gullibility. Posing as a customer or seller, Lindsay responded to a variety of classified ads, making ridiculous offers to unsuspecting victims. Their responses, and the ensuing conversations, will have readers simultaneously laughing non-stop and gasping with disbelief.
$10.08
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Sit down at the keyboard and cinch that deal! Press the send button and get the account! Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that's clear, concise, and targeted will get more than just a response—it will get results...including your boss's attention! No matter what the business or sector, top communication skills are in major demand. Why? Because businesses are bogged down with e-mails that are too long, wordy, and unclear. Instead of wasting time rewriting, clarifying, and still miscommunicating, write it once, write it right, and get the job done the first time. The Executive Guide to E-mail Correspondence will show you how to rapidly transform basic writing skills into global communications expertise. Geared to the computer-toting professional with little patience for instructions and explanations, The Executive Guide to E-mail Correspondence fills the gap between academic training and real-world writing by providing you with a range of E-mail templates that you can instantly adapt to your business needs. Written in a fresh and lively, here's-how style, The Executive Guide to E-mail Correspondence: - Demonstrates the hallmarks of effective business E-mails. - Features ready-to-use organizational plans. - Presents quick and easy editing techniques. - Furnishes before-and-after editing models. - Focuses on the do's and-don'ts of proficient E-mails. - Supplies practical writing tips and tricks. The Executive Guide to E-mail Correspondence is a must-have book for anyone who wants to fast-forward his or her career in any business or industry.
$10.87
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If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
$19.79
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